Tuesday, May 18, 2010

From The National Stationery Show

William Arthur at The National Stationery Show
Lisa J. Blinn, VP of Design & Innovation
Sean Tabb, VP of Marketing & New Product Development

We are having a great time at The National Stationery Show and we are off to a busy start each morning! As always, we were delighted to have visits from Martha Stewart Weddings, Town & Country, The Knot and Vogue. On Sunday night we hosted an event for our retailers at Battery Gardens, with cocktails and dancing. It was a picture perfect New York City evening with crystal clear skies... and from our party, we had spectacular views facing south to the Statue of Liberty.

Activity at the booth

VP of Design & Innovation, Lisa J. Blinn talks with customers
Meghan Carey, Lead Designer for Vera Wang Fine Papers shows our new Folio Albums

Vera Wang on Weddings and William Arthur Boxed Invitations

It's always great to spend time with our retailers. Since we've been in business for 60 years, some of our retailers have been selling our products since the 1960s and 70s. Another exciting piece of news is the influx of international visitors to the Stationery Show. We've met with customers from Mexico, Brazil, Japan, New Zealand and Australia. They've all come to New York to see the latest in stationery.

VP of Marketing & New Product Development, Sean Tabb with a customer

Creative Director, Dave Evans talks with customers

Marketing Specialist, Sandra Raymond smiles with a customer

We are noticing quite a few trends this year:

A lot of variation in color, not just white and ecru
Bold type treatments
Personalization on a vast range of products
Sophisticated, humorous cards
Stationery for tweens + the younger set
{we love anything that will inspire kids to pick up a pen and write!}

We are thrilled that our new Vera Wang Folio Albums and our William Arthur Invitations & Announcement Albums are a huge hit! And, we thank our retailers for their enthusiasm and support. To find a William Arthur and Vera Wang Fine Papers store near you, please click here.

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