When Gabby Trappe was given the task of bringing our Weddings
Volume Three album to life, she drew inspiration from places both expected and
delightfully coincidental: bridal blogs, boutique wedding dress collections and,
as the aligned stars would have it, her own Big Day.
From whimsical gold foil linings to unique typestyles to
multiple processes (think a dynamic duo of engraving and letterpress), the
invitations in this album offer intricate, rich designs unlike any other in the
marketplace.
Here, Gabby talks design process, design favorites and designing
her own wedding invitation. (It’s kind
of like she was made for this job.)
Describe the William Arthur Weddings Volume Three bride.
Weddings Volume Three is for the
bride who appreciates the fine craftsmanship of an invitation suite that is
rich in process — be that letterpress, engraving, foil or a mixture of
different printing techniques. This collection contains a broad range of
different aesthetics from romantic, backyard garden weddings to urban
contemporary.
This album is a departure
from the classic, more traditional trousseaus you will find in Wedding Volume
One, even more so than what you typically see in Weddings Volume Two, but I do
think that there is a little something for everyone.
Where did
you draw inspiration from for this collection?
I have to admit I spent a whole lot of time on wedding blogs,
and it was a happy coincidence that I was in the midst of planning my own
wedding during the creation of this album! Throughout this project I scoured
everything wedding related I could get my hands on, paying close attention to
small details and accents found within a gown, floral arrangement or tablescape.
I was particularly inspired by the new Bhldn bridal collection.
Tell me about your design process.
Every project starts with an enormous amount of research. Our
objective from the beginning of this project was to create a strong selection of designs with a fresh, vibrant and
artful aesthetic and to create a collection that would showcase the beautiful
craftsmanship of our three most luxurious print methods — engraving,
letterpress and foil.
My favorite part of a project is designing with type. In this
album we introduced quite a few new typestyles, and I had the freedom to experiment
with type in a more creative way than I have with past projects.
I know they're all your children, but do you secretly have a favorite?
Hmm…. This is difficult! One of my favorites is the Blind
Embossed Monogram Card. The embossing is so beautiful, and I love the contrast
in scale with the large monogram at the top and the minimalist charcoal
letterpress printed details at the bottom.
You
recently got married. Tell us about your invitation design process and what you
ended up with.
Our wedding was held at a Waldorf-based educational camp in New
Hampshire and we wanted our invitations to reflect the rustic-chic camp atmosphere
that we created. I started by hand drawing our save the date and having them letterpress
printed in taupe ink. For the invitations we decided to step it up a notch and incorporate
some gold foil. I used the new Gold Dots lining from Wedding Volume Three and
paired it with a beautiful taupe envelope, which matched the letterpress ink
perfectly!
Take a peek our Weddings Volume Three lookbook, then visit your local retailer for the whole enchilada.
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