Wednesday, November 20, 2013

Meet David Evans: Our Trusty Holiday Card Designer

Meet David Evans, designer extraordinaire for our holiday card collections. Here, the Maine resident and devoted surfer shares details about his design process, why you might find him giggling during it and what he looks forward to during the holidays (hint: it isn't the cookies).

Where did you draw inspiration for the personalized & boxed holiday albums?

Oh, I don't know. You just keep your eyes open and pay attention to what you see; equally important is paying attention to what you don't see. We, of course follow European and domestic style trends, see what's happening in retail markets and analyze our sales history, then take all that information and design to the appropriate target.

Tell me about your design process.
Well, we start designing holiday product by choosing categories and determining the number of designs in those categories. For example, how many Christmas iconic cards? How many secular? How many corporate? Once that is settled, it's just a matter of filling in the blanks within the given deadline. Sounds easy, right?

When working on an image, one thing I'm a real stickler for is proportion and visual structure. No matter how spontaneous a composition looks there is a geometric organization underneath that holds it together.

I know they're all your children, but do you secretly have a favorite?
I love the unexpected, the juxtaposition of unlikely objects. So, I guess "Santa's Beard" is one. I mean, Genghis Khan, Blackbeard and Karl Marx on the same Christmas card? Drawing Santa lined up with the Queen's Yeomen was lot of fun also. In fact I was giggling the whole time.

 santa's yeomen holiday card

What goes into choosing your own holiday card?
Whether the card is serious or whimsical, the number one thing is the quality of the craftsmanship. We have the best craftsmen in the industry. They're all amazing.

What is your favorite part of the holidays?
Oh, that's easy: being able to take some time off and not think about the holidays for a couple of days!

View our entire boxed holiday collection.

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