When it comes to design, there don’t have to be sparkly bells and whistles to tell a great story. Case in point: Phillips and Chad’s wedding invitation (which, by the way, wins the award for best names on an invitation ever). Simple and elegant in charcoal and white with rounded corners, the couple chose it because of its resemblance to a hardcover book.
“We love to read,” Phillips explained, “and both families place a priority on education.” The Alabama bride and groom worked with Emily at Kyle Fine Stationery to create the look. Here, they talk about the importance of knowing what you like (and don’t like) as well as being open to unexpected opinions (we’re looking at you, grooms).
Tell me how you and your fiancé met, and how did he propose?
Chad and I met
in Alabama Action, which was a service-learning course at The University of
Alabama. We were friends for a year before we started dating.
According to all
of the friends and family who knew before me, Chad had to adjust his proposal
plan multiple times for various reasons. But right before he graduated with his
Ph.D., he had to travel to Germany with his dissertation chair. He tricked me
into thinking he'd waited until the morning of the trip to pack his bags and
needed me to double check his suitcase to make sure he wasn't leaving out
anything important. As I stepped in the door to head for the suitcase, he cut
me off and dropped to one knee.
Tell me about
the process of choosing your wedding invitations—did you have something in mind
going into your first appointment and did that change?
I had nothing in
mind when choosing wedding invitations beyond wanting the families to enjoy
them. I'd looked at over 400 invitation templates online and seen different
elements I liked, but nothing enough to actually order a sample or look at it a
second time.
My Maid of Honor finally begged me to go into a brick and mortar store to actually feel paper and discuss customization. After three books and 30 minutes, I left with eight strong options to share with my parents, Chad and his parents. Chad and my dad were actually the least interested in helping pick out the details, but they turned out to be the most vocal about them! It was a funny deviation from normal to hear my future husband stop watching ESPN to ask we make sure the corners were rounded.
My Maid of Honor finally begged me to go into a brick and mortar store to actually feel paper and discuss customization. After three books and 30 minutes, I left with eight strong options to share with my parents, Chad and his parents. Chad and my dad were actually the least interested in helping pick out the details, but they turned out to be the most vocal about them! It was a funny deviation from normal to hear my future husband stop watching ESPN to ask we make sure the corners were rounded.
Describe the invitation suite you ended up with and why you
fell in love with that design.
We ended up with an invitation suite that most resembled, to us, a classic hardback book. This detail was great, because we love to read and both families place a priority on education. The font was large enough for older family to read, and the dark grey engraving was a beautiful way to make it stand out from other similarly set invitations.
We ended up with an invitation suite that most resembled, to us, a classic hardback book. This detail was great, because we love to read and both families place a priority on education. The font was large enough for older family to read, and the dark grey engraving was a beautiful way to make it stand out from other similarly set invitations.
Was there
anything about the process of choosing your invitations that you weren't
expecting?
I was not
expecting Chad to zero in on the details for the invitation: the rounded
corners, the width of the margins and so forth.
Do you have
any advice for brides-to-be on the invitation process?
Plan in advance
what you would like for it to say. Chad had recently earned his Ph.D. so we'd
still been excited for it but not yet discussed whether he'd want to include
it. We ended up doing so, but having talked about it beforehand would have made
the process a little smoother.
What was the
moment you were most looking forward to on your wedding day?
Hearing the
priest introduce us as husband and wife, and letting it sink in that all that's
left to do is enjoy all the results of several months' planning!
The Stationer: Emily
Tell me about your first meeting with this bride and about the process you went through to get to the final decision.
Phillips was great to work
with! The first day she came in we didn’t have any appointment time slots for
that day but we were able to let her look through some of our albums. She made
an appointment immediately for the next week. At the appointment Phillips
already knew what her family and fiancé liked and we just needed to get the
okay on pricing, wording, etc. Because of her busy work schedule we were able
to finish the process over email and she was always so prompt with her replies
and responses.
What questions do you always ask at that first
meeting with a bride?
After we go over the date of
the wedding and location, the first question I like to ask is, “When you
picture your wedding invitation, what do you envision?” It’s a good way to
break the ice and get the bride talking about the feel and tone of her wedding.
Then you usually have a good idea of the style she is going for and can direct
her to the right invitation suite.
What are some big invitation design trends
you're seeing these days?
One of the biggest trends we
are seeing is a custom duogram for the couple. We are able to design these in-house
for a fee or we go with one of the duograms our vendors like Crane and William
Arthur already have in their design guides. Brides are using them almost like a
wedding logo. It can be used on the invitations, cups, napkins, favors,
programs and afterwards on their stationery.
What advice do you have for brides who are ready to
make their first invitation appointment?
We love for brides to come
in with photos or samples of what they like or even don’t like. We ask them to
allow two hours for the appointment. This helps them not feel rushed and to
make the most of their time with us. Bring your fiancé, mother or a bridesmaid,
whoever you feel will help you make some definite decisions. It also helps to
have a ballpark on how many invitations you may need for proper pricing (number
of addresses not people).
When it comes to choosing wedding invitations, how is
today's bride different from those five years ago?
We definitely feel like
because the economy has gotten better in the last five years that brides have
been more willing to invest in their wedding wardrobe. Brides now are paying a
little more attention to the higher-end details such as thicker paper, edge
painting and beveled edges. One of the details is also using calligraphers to
pen their invitation suite. Today’s brides want a unique lettering style
exclusive to their wedding suite and that can be easily obtained with a
calligrapher.
The bride herself is
different in that she is more involved in the decision-making and has a clearer
idea of what she wants. She is the main contact versus her mother or other
family member. Maybe this is because the bride is a little older and women are
waiting a little longer to get married.
Are you a bride, bride-to-be or stationer who ordered William Arthur or Vera Wang wedding invitations? We'd love to feature you in our Real Weddings series! Email us at submissions@crane.com for more info.
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