Meet Meghan Carey, designer of our Vera Wang Papers collections. Refreshed designs for the On Weddings album debuts next week, and so we talked to her about highlights of the new designs, the trend of combining regal beauty with modern minimalism and why she sadly won’t be attending a certain castle wedding.
How many years have you been working for William Arthur and have you always been in a design position?
I started working for William Arthur as the Marketing Designer in 2004
and absolutely loved it. I was initially resistant to the concept of developing
product, but when presented the opportunity to art direct the Vera Wang line in
2006, I just couldn’t resist!
What are some of the
trends you're seeing in wedding invitations today, and how did you apply them
to the new Vera Wang invitations?
We’re seeing a remarkable nod to elevated timelessness and regal
beauty. Fresh modernity is executed with more minimalism, and palettes are
more refined. (I keep thinking about Jane Austen and Massimo Vignelli.) This
dichotomy is a reflection of the Vera
Wang Bridal and RTW collections, from
gorgeous, impeccable laces and textures, to sleek and modern
tailoring. The translation to stationery felt natural.
View the entire new collection |
How do you come up with
the names and wedding details that are printed on each invitation?
Oh, we have fun writing copy for each collection! For the names, we
start with census data for each of our consumer demographics. We ensure that
each layout works with a range of variables, from name lengths and compositions
to formality and hosting information. Then, we always add a few personal
touches (you can find quite a few of my friends’ names in the pages of my
albums!). We research each venue and have a lot of fun planning these
extravagant, invented affairs. (I am definitely planning to attend Courtney and
Julian’s castle wedding in Thiviers. I mean—why not?!)
What is your favorite
part of designing a wedding album?
I absolutely love the idea stage. It is just so gratifying to
fill your creative well with inspiration across all categories of design and
culture, and then take the time to experiment, execute, test and play. I
love to consider if something can be done differently, done better and made
more beautiful.
I know they are all your
children, but can you pick a favorite or two from the new designs?
This is always so hard! I love the opening spread of our new collection,
and I think the romance of that Extra Large Square is just
palpable. I also find the Text Weight Note to be exquisite in its timeless
simplicity.
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